ABT: AMERICAN BALLET THEATRE AMERICA'S NATIONAL BALLET COMPANY®

Herman Cornejo in Seven Sonatas.
Photo: Rosalie O'Connor.
© Copyright 2017
Ballet Theatre Foundation, Inc.
All rights reserved.

Jobs At ABT
 
Are you interested in working for a vital and thriving arts organization? American Ballet Theatre often has exciting job openings for experienced arts professionals, as well as entry level positions for enthusiastic first-time employees. Please look below for the exciting employment opportunities available at ABT. Remember, this page is updated as openings become available, so keep checking back.


MARKETING MANAGER, BOX OFFICE STRATEGY & CRM

Classification: Marketing Manager, Box Office Strategy & CRM
Department: Marketing
Last Revision Date: June 5, 2017
FLSA Status: Exempt
 
General Description:

The Box Office Strategist & CRM Manager is responsible for sales reporting, income
projections, and management of Subscription and Single-Ticket campaigns for all American
Ballet Theatre performances. This role will manage consumer engagement strategies such as
direct mail executions as well as email communications and other sales driving initiatives. The
Box Office Strategist & CRM Manager is also responsible for managing the relationships with
external partners (as needed) for dynamic pricing strategies and group sales.

He or she will report into the Director of Marketing, joining a passionate and resourceful team
focused on driving awareness and appreciation for ABT’s craft. He or she is highly analytical
and will be a strategic visionary who is sales results-driven with an ongoing objective to uphold
ABT’s mission to preserve and present classical ballet performances to the largest audiences
possible, broadening accessibility to new audience populations, while continuing to strengthen
existing relationships with current audiences.

 
Specific Responsibilities:
    Sales Reporting
  • Collaborate with ABT’s business leaders to develop a sales reporting SOPs and platform
  • that provides the organization access to comprehensive historical data that drives better
    decision making
  • Analyze and present data in collaboration with the Director of Marketing and key
    business leaders that will help develop income projections

  • Performance Marketing, CRM & Analytics
  • Execute ABT’s approach to Customer Relationship Marketing, including defining the customer segmentation and owning the holistic customer experience across all marketing touch points
  • Initiate and implement a winning performance marketing strategy for the Company that supports acquisition and retention, and encourages audience participation and promotion of the brand
  • Collect historical sales/audience data to create a comprehensive understanding of who ABT's audience and ticket purchasers are, and what their buying/attendance behavior is
  • Collaborate with Development Department to create a singular database for ABT's donors, subscribers and single ticket buyers and implement a cohesive strategy for Telemarketing, Direct Mail, and E- Communications
  • Deepen ABT’s understanding of its audiences and donors through analytics, and share insights and tools with appropriate teams for planning and decision making
  • Define measurements of marketing effectiveness, implement tracking and reporting on measurements, and communicate regularly to teams and leadership
  • Improve marketing ROI through the continuous refinement of audience and donor insights utilizing business intelligence to improve segmentation, targeting, and messaging to engage new constituents and drive more personalized content to existing audiences and donors
  • Collaborate with external partners to collect crucial audience data from tour venues that will contribute towards developing effective marketing strategies

  • Pricing Strategy
  • Work closely with Company Managers to analyze sales reports and develop dynamic pricing strategies based on learnings
  • Coordinate with impacted entities to seamlessly implement immediate dynamic price increases with efficiency that maximizes the opportunity to increase sales

    Ticketing Procedures
  • Collaborate with the Development Department and Company Managers to streamline and manage the process for internal and external ticketing procedures that will improve all patrons' customer service experience with ABT
  • Support elevated Customer Service issues in collaboration with The Met staff, Company Managers, and Development teams

  • Group Sales
  • Act as a liaison between the Group Sales partner [Broadway.com] and The Met Group Sales team
  • Collaborate with the Education department to develop programs that extend performance opportunities to JKO students & families as well as key ABT initiatives aimed at increasing diversity in ABT audience members and expanding the exposure of ballet to underrepresented populations
  • Partner with the Marketing Director to develop strategic initiatives that build relationships and identify opportunities to reach new Group Sales opportunities
  • Support and execute events and activations for special group sales

    Direct Mail Strategy & Collateral Development
  • Work with the internal Creative Services team to develop subscription and single-ticket direct mail collateral that clearly communicates strategic pricing offers and inspires purchases
  • Work with internal departments, venues, agencies, exchanges and collaborative
    partners to develop effective and efficient distribution strategies for direct mail initiatives
  • Coordinate with mailing houses and venues on logistics for timely direct mail drops

  • Audience Survey
  • Spearhead ongoing audience survey initiatives to identify audience demographics that
    produce key insights that influence sound strategic choices across all touch points,
    including ticket pricing strategies, marketing, advertising and merchandise development
 
Position Qualifications:
  • Strong background in Tessitura, able to utilize the program efficiently to analyze reports and synthesize data that results in sound and effective strategy recommendation
  • Excellent external and internal communication skills
  • Creative thinker and dynamic problem solver
  • Self-starter willing to take initiative, assess challenges, and take action
  • Team player motivated by collaboration
 
Primary Reporting Responsibility: Director of Marketing
To apply: To apply, please send cover letter and resume to jobs@abt.org with "Marketing Manager, Box Office Strategy & CRM" in the subject line. Please do not call.

TELEFUNDING REPRESENTATIVE

Classification: Telefunding Representative
Department: Development/Membership
Last Revision Date: April 10, 2017
FLSA Status: Exempt
 
General Description:
We looking for part-time representatives to work with our telefundraising vendor for American Ballet Theatre's fundraising campaign. We're looking for reliable, articulate representatives to generate support for ABT's membership programs. Applicants must be able to work a minimum of 20 hours/week. Evening and weekend shifts available. Flexible scheduling, friendly work environment, and the opportunity to help support America’s National Ballet Company®. Hourly base pay plus commission.
 
Position Qualifications:
Telephone skills and light computer skills are necessary. Sales or fundraising experience, knowledge of classical ballet, and/or appreciation for the arts is a plus.
 

Applications and Inquiries: Please leave a message at  212-279-5137 or send a resume to JRoot@dcmtm.com.

 

American Ballet Theatre is an equal opportunity employer.